Is the story of Abercrombie and Fitch gift certificates true — or is it an urban legend or hoax?
Abercrombie and Fitch
Hello everyone! My name is Amber McClurkin.
You have probably heard about the email from Gap offering free clothes to anyone who will forward the message on. Well, I am the founder of Abercrombie and Fitch, and I am willing to make a better deal with you.
You will receive a twenty-five dollar gift certificate for every five people you forward this to. This is a sales promotion in order to get our name our name out to young people around the world. We believe this project can be a success, but only with your help. Thank you for your support!!
Sincerely,
Amber McClurkin
Founder of Abercrombie and Fitch
Editors Note: False: email tracking programs do NOT exist! And “Abercrombie & Fitch has been around since 1892. We don’t know which is the more ludicrous claim – that a 196-store company which in 1998 netted $815.8 million in sales (up 56% from 1997) needs to give away $25 gift certificates to boost sales or that someone who’d have to be at least 125 years old is sending e-mail.”
